Rivalyzer, Copyright and Quote Policy

Short Version (Plain English)

You are allowed to freely distribute and redistribute internally, to employees of the subscribed organization, any material from Rivalyzer, including excerpts, research pieces in full and screenshots, without needing to request specific permission from Rivalyzer. This policy doesn't allow any of the employees to distribute any of Rivalyzer's material to anyone who is not an employee of the subscribed company, including, but not limited to, the parent company, subsidiaries, customers, partners, analysts and investors.
For any distribution of material from Rivalyzer to anyone who is not an employee of the subscribed company, you must request written or electronic approval as defined below. This includes excerpts, quotes, the Rivalyzer name, intellectual property, trademarks, or the logo.
You may use the Rivalyzer name in informal face-to-face discussions or by Email, without needing to request approval.

How to submit a quote or usage request for approval

Requests for quotes, excerpts or references, the Rivalyzer name or research in any materials must be submitted to quote.requests@rivalyzer.com unless another e-mail address is noted herein.

To approve your quote request we require:

The quote you wish to use.
The link to the original source of the quote.
The materials in which the quote will appear or be attached to.
An indication of the location of the quote in both documents.

The estimated turn around time if you have provided all of the required information, is 48 hours.

Long Version (For your Lawyers)

The Rivalyzer name and published materials are subject to trademark and copyright protection, regardless of the source. To use the "Rivalyzer" name, to take excerpts of Rivalyzer's research or to quote Rivalyzer's analysts, a usage request must be submitted in writing to Rivalyzer Quote Requests for approval. Such approval is at the discretion of Rivalyzer Quote Requests. Rivalyzer reserves the right of refusal.

Rivalyzer is the definitive source of objective product competitive analysis. To protect our reputation for objectivity, we require the appropriate use of our company name and research. The Rivalyzer name, intellectual property, trademarks, or logo may only be used commercially in connection with advertising, sales materials or other commercial efforts with Rivalyzer's explicit approval for each instance of use. This policy defines the criteria that will be used to issue that approval.

Violations

Should a requestor fail to comply with this policy, Rivalyzer reserves the right to impose quote bans of varying durations, including a ban on all use of the Rivalyzer name. In addition, Rivalyzer may seek additional remedies available under contract, copyright and other applicable laws.

1. Quotation and Usage Policy Principles

All of Rivalyzer's intellectual property is subject to this Quotation and Usage Policy. Rivalyzer Quote Requests must approve any external use in writing.
This policy applies to all contexts in which the Rivalyzer name or research may appear externally. This includes, but is not limited to, advertising, annual reports, blogs, books, brochures, marketing materials, media alerts, newsletters, press releases, presentations, signage and speeches.
Limited non-routine use of excerpts internally within client organizations is allowed and does not require pre-approval. All copyrighted material should be clearly marked "For internal use only". For guidelines on distribution of research materials in their entirety, refer to Section 4.
Rivalyzer's research may be used to endorse a vendor a product or a service, but may not be used to criticize a vendor's competitor.
Quotes and excerpts must be from current material that appears on rivalyzer.com at the time the request is made.
Quotes from published research must be properly attributed to Rivalyzer.

2. Guidelines for Usage and Quotes Based on Context

2.1 Advertising

In addition to Section 1:
Rivalyzer reserves the right to approve the appropriateness of the creative copy of the overall ad in which the Rivalyzer name and research will appear.

2.2 Materials Promoting Events Featuring an Rivalyzer Analyst

In addition to Section 1:

It must be clear that Rivalyzer is being featured and not co-hosting or sponsoring the event.
The Rivalyzer logo may only appear next to the analyst name, the session information or the analyst biography within promotional material. The Rivalyzer logo may not appear next to a vendor or other third-party logo, including that of the event sponsor. The Rivalyzer logo may not exceed the size of the vendor logo.

2.3 Press Releases

In addition to Section 1:

The "About Rivalyzer" boilerplate may appear only in Rivalyzer corporate press releases.
The use of the Rivalyzer name or research in corporate boilerplates or signatures is not permitted.
If there are any changes to the release after receipt of approval from Rivalyzer Quote Requests, the revised press release must be re-submitted in its entirety for final approval.

2.4 Securities Filings and Reports

In additional to Section 1:
Clients may quote or use excerpts from Rivalyzer's published material in registration statements, prospectuses and reports filed with, or furnished to, the Securities and Exchange Commission ("SEC"), any stock exchange or other analogous state or foreign securities agency or authority, as well as in any reports to stockholders, under the following conditions only:

All requested quotes or excerpts from Rivalyzer's published material must be pre-approved by Rivalyzer in writing or electronically; and
Each use of a Rivalyzer excerpt or quote in a client's registration statement, prospectus or report must include full attribution to Rivalyzer; and
Rivalyzer's disclaimer language, the most updated version of which is located below, must be included in the registration statement, prospectus or report at the bottom of the page where the first Rivalyzer quote or excerpt appears, with an appropriate footnote cross-reference to the quoted or excerpted language.

Please submit your quote approval request to quote.requests@rivalyzer.com.

Any deviation from the above-referenced requirements must be pre-approved by Rivalyzer Quote Requests.

Required Disclaimer:
The Rivalyzer Report(s) described herein, (the "Rivalyzer Report(s)") represent(s) data, research opinions or viewpoints published, as part of a syndicated subscription service, by Rivalyzer ("Rivalyzer"), and are not representations of fact. Each Rivalyzer Report speaks as of its original publication date (and not as of the date of this Prospectus), and the opinions expressed in the Rivalyzer Report(s) are subject to change without notice.

3. Policy Regarding Copies of Published Research in its Entirety

Rivalyzer permits the following uses of its research without prior written permission:

Broad distribution of publications to other units of the subscribed company through electronic data transmission systems such as e-mail.
Posting complete documents on an Intranet site accessible only to employees of the subscribed company.
Posting partial Sections of documents on an Intranet site accessible only to employees of the subscribed company.

Rivalyzer doesn't permit the following uses of its research without prior written permission:

Distribution of publications to external organizations via hard copy or electronically such as via e-mail.
Distributing copies of publications to customers or prospective customers by company salespeople.
Posting complete documents on an Internet site.
Posting partial Sections of documents on an Internet site

4. Changes to Policy

Rivalyzer reserves the right to change its policies or explanations of its policies at any time, without notice. These explanations and polices are for general informational purposes only and do not constitute a waiver with respect to any of Rivalyzer's rights, all of which are specifically reserved. The policy in its most current form will be available on www.rivalyzer.com.

5. Basics of Copyright Law

Copyrights protect original works of authorship. The types of works covered by copyright vary widely, from literary works such as books, poems, technical manuals, or software code, to audiovisual works, musical works or works of fine art. Only the copyright owner of a work, or someone who has the copyright owner's permission, may (1) make copies of the work; (2) create adaptations ("derivative works") based on the work; (3) distribute copies of the work; (4) perform the work publicly; or (5) display the work publicly. These are referred to as the "exclusive rights" of a copyright owner.

Copyright protection attaches to a newly created work as soon as it is "fixed in a tangible medium of expression". For example, spoken words alone, such as a speech delivered extemporaneously that is not written down, would not be protected by copyright because it is not "fixed in a tangible medium." Works do not have to be registered with the U.S. Copyright Office, and do not have to display a copyright notice, in order to enjoy copyright protection.

The United States and most of the industrialized world are parties to the Berne Copyright Convention, which means that each member country will respect and enforce the copyrights that originate in other member states.

Virtually all of Rivalyzer's published research is protected by copyright, whether in printed or electronic form.

6. Definitions

6.1 Subscribed Organization

When subscribing to Rivalyzer, the subscriber specifies the organization he/she is subscribing for. He/she can specify three (3) employees of that company to have direct access to Rivalyzer, and they can distribute relevant Rivalyzer content within the company.
When multiple companies are owned one by another, each one needs to subscribe separately in order to gain its employees' access to Rivalyzer information.
For example, if Expedia, Inc. wants both TripAdvisor's employees and Expedia's employees to gain access to Rivalyzer information, TripAdvisor and Expedia must each subscribe separately.